Introduction

Jay McCarroll, the winner of the inaugural series of Project Runway has designed a kākāpō-influenced outfit as part of a unique fundraising campaign for endangered species.

Date:  02 October 2012

Gabby Wild wearing the kākāpō outfit.
Kākāpō outfit— the only clothing Gabby Wild will wear during October

Jay McCarroll, the winner of the inaugural series of Project Runway has designed a kākāpō-influenced outfit that will feature throughout October as part of a unique fundraising campaign for endangered species in the United States.

New York-based animal activist, model, and Cornell University veterinary student, Gabby Wild, is the driving force behind the 12 in 12 for 12 campaign which has her wearing one animal-inspired outfit for an entire month throughout 2012.

Ms Wild has so far featured in several high-profile publications and events, including the Mercedes Benz Fashion Week.

October is the turn for kākāpō, one of the 12 species she is seeking to raise the profile of and fundraise for, throughout the year.

Kākāpō Recovery advocacy ranger Karen Arnold said the novel campaign had the potential to reach a new and potentially large audience in the United States.

“We have been liaising with Gabby for more than a year now and her absolute drive and commitment to highlight the plight of kākāpō and other endangered species, is truly inspiring.

“Then to have someone like Jay McCarroll come on board and lend his support makes this opportunity to spread the Kākāpō Recovery message even more thrilling for the kākāpō team.”

The kākāpō outfit is the only clothing Ms Wild will wear during October as she promotes the cause. She has set up a registered charitable foundation in the United States which means people who donate to kākāpō will receive tax benefits on their donations.

Conservation in partnership

DOC’s kākāpō recovery work is actively supported by a partnership involving New Zealand Aluminium Smelters Limited and Forest & Bird.

First signed 22 years ago, the agreement is DOC’s longest running conservation partnership and has already injected $4 million towards breeding programmes, predator proof sanctuaries and innovative research for the flightless parrot.

 

back to top

Contact

Karen Arnold
Department of Conservation
Kākāpō Advocacy Ranger
Ph +64 27 268 8613

Gabby Wild
Email: gabbywild@gmail.com
Website: www.gabbywild.com

Jay McCarroll
Fashion designer
C/- Jennifer Hess (Media Correspondent for Jay McCarroll):
Email: jhess@lismanholdings.com
Website: www.jaymccarroll.com

See also:

Kākāpō

Kākāpō Recovery website

Back to top