Introduction

The Waiau Falls Scenic Reserve in the Coromandel briefly changed from its usually peaceful, uncrowded location in mid-January when 70 people descended on the falls to film a television advertisement.

Date:  24 January 2012

On
On set of the Lipton Iced Tea commercial

The Waiau Falls Scenic Reserve on the 309 Road near Coromandel township is usually a peaceful, uncrowded location to enjoy the scenery or a cool swim on a hot summer day. This all changed briefly in mid-January when 70 people working for Plaza Films Ltd descended on the falls for four days to film a television advertisement with a tropical theme.

The Department of Conservation, as manager of the falls and surrounding reserve, worked closely with Plaza Films Ltd to ensure careful management of the site and keep the public from being unduly inconvenienced.

"This event is a great example of commercial use of public conservation land having significant benefits to the community while at the same time protecting our environment," says DOC's spokesperson, Gemma White.

"Plaza Films Ltd left the site as good if not better than before by protecting the site from the impacts of many people and lots of filming equipment, improving the walking track and removing all rubbish from the site."

Plaza Films event manager Nik Williams said his company spent many thousands of dollars in the Coromandel area on accommodation, supplies and services used by the 70 people involved in the filming. "This will be a significant economic boost to the area with on-going promotion resulting in the TV advertisement", Nik Williams said.

 

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